Category: Social Media Marketing

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters
Search Engine Journal Forecast: Digital Advertising Pulling Away From TV on Global Basis New research from Zenith forecasts big gains for global digit ...

How to Find, Engage & Work with Social Media Influencers in Your Industry
And who are these so-called social media influencers?
But first… What Is a Social Media Influencer?
A social media influencer is someone who influence ...

4 Facebook Experts Share Their Best Tips and Predictions for Facebooks Ads
The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.” For many entrep ...

Most YouTube Influencers Still Don’t Disclose Sponsored Deals, Study Says
Image credit: Getty via engadget This story originally appeared on Engadget It's been almost a year since the FTC warned social media influencers that ...

Social Media Trends To Capitalize and Put Into Practice
Social media is a powerful asset for any business.
Here are a few social statistics that are clear calls to action: 81 percent of Americans have at le ...

How to Advertise on YouTube: The Ultimate Guide
TrueView ads) Non-skippable video ads Bumper ads Overlay ads Display ads Sponsored cards TrueView ads TrueView ads are the best way to drive brand eng ...

4 TED Talks That Will Make You Delete Your Social Media Accounts
It’s hard to picture, right?
On the topic of social media, I’ve found these four TED talks to be the best.
From Snapstreaks to Facebook notifications ...

The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture
So, marketing on Instagram should seem like a no-brainer to any business owner, right?
How do I track sales?
What Instagram is -- and isn't.
Of that c ...

Mark Zuckerberg’s Tylenol moment
Though the honesty was refreshing, Facebook’s CEO hasn’t done anything to reassure the social network’s 1.4 billion users that they’re being protected ...

The Definitive Facebook Marketing Guide for Business
How and when do they use Facebook?
Create a Facebook Business Page Once you have your audience, goals, and content strategy nailed down, it’s time to ...