Category: Social Media Marketing
One-to-one Marketing: Engaging the Omnichannel Consumer
Shoppers visit ecommerce sites to check out ratings and reviews, compare prices, and view ads as often as they do to purchase products.
For retailers, ...
How To Build Your Brand On Instagram: 8 Steps To Double Your Following
Instagram, of course, is an image-conscious social media site, so be sure your profile photo is a good one.
For logos, consistency is key.” Your profi ...
What Influencers Want Businesses to Know
What Influencers Want Businesses to Know.
As far as my full-time work goes, I have been a marketing manager for several years for a big business I lov ...
Why This Startup Is Showcasing a 2,000-Year-Old Technology at SXSW
Why This Startup Is Showcasing a 2,000-Year-Old Technology at SXSW.
So unless you are ironically goofing around with a paper hat, paper is now old hat ...
Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots
Can songs shape memories?
Illustration: Dianna McDougall; Source: Getty Images Much has been written about what our brains look like on music.
But wha ...
How to Organize Your Social Care Team
How to Organize Your Social Care Team.
Step one, get the right people on the bus Creating a highly effective team starts with, as business management ...
This CP+B Creative Dressed Up as Albrecht Dürer for the Best Agency Headshot Ever
This CP+B Creative Dressed Up as Albrecht Dürer for the Best Agency Headshot Ever.
It’s a remarkable re-creation of the Dürer painting, from the hair ...
20 Must-Attend Social Media Conferences in 2017
20 Must-Attend Social Media Conferences in 2017.
These conferences, ranging from one day to a week, promise talks from top social media experts, works ...
Why There’s No Perfect Time to Post on Facebook
So, when should you post to Facebook?
If there’s no "best" time to post, how do you decide when to share your content to Facebook?
How to use Facebook ...
Lloyds urges advertisers to challenge image banks on diversity
Lloyds urges advertisers to challenge image banks on diversity.
Speaking at Marketing Week Live today (8 March), Lloyds Banking Group director of mark ...