Category: Uncategorized

The Top 5 Myths in Hotel Marketing Right Now
The Top 5 Myths in Hotel Marketing Right Now.
So we've put together a quick list of 5 current myths we see being perpetuated in the hotel marketing wo ...

How Consumers Feel About Marketing Emails
How Consumers Feel About Marketing Emails.
Only 15% of Americans say the emails they they receive from marketers are frequently or always useful, acco ...

Marketers Lean on Automation Technology to Drive Leads
Marketers Lean on Automation Technology to Drive Leads.
Marketing automation technology is gaining favor as an important tool for businesses.
Accordin ...

Snapchat for Business: 12 Do’s and Don’ts
Snapchat for Business: 12 Do’s and Don’ts.
In this post I’ll review some basic Snapchat for business do’s and don’ts.
Snapchat is all about telling a ...

How Video Content Complements Multi-Channel Storytelling
In this article I want to explore how video marketers must now plan their content strategies across numerous channels and platforms, employing both lo ...

The 7 Content Marketing Trends That Matter in 2017
The 7 Content Marketing Trends That Matter in 2017.
Being great at content marketing was harder to do in 2016 than ever before.
That’s because there’s ...

5 Holiday Videos from 2016 That Bring Joy to the World
Wes Anderson is one of my favorite directors, and I think this short film is spot-on holiday advertising.
While most brands can’t necessarily afford A ...

Just How “Native” is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms
Just How “Native” is Your Native Advertising?
Branded Content Marketing vs.
Branded Content Marketing vs.
Branded Content is a form of native advertis ...
Socialert – Hashtag Tracking to Take Your Social Media Marketing to the Next Level
Socialert – Hashtag Tracking to Take Your Social Media Marketing to the Next Level.
With the monitoring tools Socialert offers, you can track not only ...

10 Quick Tips for Creating Compelling Videos for Social Media
10 Quick Tips for Creating Compelling Videos for Social Media.
And people are watching.
To determine whether oxytocin is released during video stories ...