Category: Uncategorized

Mapping a #GivingTuesday Follow-up Plan
Giving Tuesday is one of the biggest donation days of the year.
Once the Giving Tuesday campaign itself is over, have a follow-up plan that keeps the ...

5 Reasons Why HTTPS Should Be Enabled on Your Website
And why do you need it on your website?
Well, there are many reasons, but with the help of my aforementioned colleague, we identified five of the more ...
An Inside Look at Intel iQ’s Global Content Marketing Strategy
An Inside Look at Intel iQ’s Global Content Marketing Strategy.
Kintigh says it’s a combination of translating and tweaking stories across all the sit ...
Skyword® Selected as a 2016 Hot Vendor in Content Marketing and Customer Engagement by Aragon Research
Skyword® Selected as a 2016 Hot Vendor in Content Marketing and Customer Engagement by Aragon Research.
BOSTON, MA – December 1, 2016 –Skyword Inc., t ...

How to Find Social Media Micro-influencers for Your Small Business
Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.
#1: Find Micro-influenc ...

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience
Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience.
Doesn’t the marketing automation tool provide all that I need ...

How to Fix Your Agency’s Low Morale Problem
How to Fix Your Agency's Low Morale Problem.
The top three causes of low morale were company leadership (73%), lack of advancement (45%), and dissatis ...
Just 14% of UK businesses track social media campaign results
Just 14% of UK businesses track social media campaign results.
Social media is a platform on which many businesses now rely for brand awareness, consu ...
Machine Learning Helps Content Marketers Hit the Right Emotional Note
Machine Learning Helps Content Marketers Hit the Right Emotional Note.
Diamonds are forever.
You know these words in part because they’ve been very ca ...
5 Print-to-Online Holiday Marketing Ideas
The following lists five print-to-online holiday marketing ideas you can use to boost profits this season.
Holiday gift guide Print holiday gift guide ...