Skyword® Selected as a 2016 Hot Vendor in Content Marketing and Customer Engagement by Aragon Research

Skyword® Selected as a 2016 Hot Vendor in Content Marketing and Customer Engagement by Aragon Research. BOSTON, MA – December 1, 2016 –Skyword Inc., the leading content marketing technology and services company, announced today that it has been named a 2016 Hot Vendor in Content Marketing and Customer Engagement by Aragon Research. Each year, Aragon Research selects Hot Vendors across multiple markets that are doing something truly new or different. They may have new technology that expands capabilities, a new strategy that opens up markets, or just a new way of doing business that makes them worth evaluating. Business Leaders are under severe pressure to develop and share compelling content and improve and speed up overall engagement. “Marketers are struggling to reach and engage consumers with ineffective interruptive advertising and marketing techniques, and they are wasting valuable resources in their attempts to do so,” said Gerace. “By embracing a sustained approach to original content creation and storytelling, marketers can stop interrupting what people love and, instead, become what they love.” Today’s top companies, such as ADP, Anthem, AutoTrader, IBM, Overstock, and more use Skyword’s technology, freelance community, and services to build an engine for sustained creation and distribution of original content to reach, engage, convert, and support a loyal audience. And when the time is right, they turn to Skyword for the framework and know-how to storify their content. About Skyword Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact.