Category: Uncategorized

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Owning the Sweet Spot

Owning the Sweet Spot

By demonstrating your credibility, you will develop trust, which mitigates risk. When you’re unknown or unfamiliar to a buyer, you represent a higher ...
All your questions answered about Inauguration Day on Twitter

All your questions answered about Inauguration Day on Twitter

What happens to @POTUS? The tweets sent by the Obama administration and the followers the administration gained will transfer to a new handle: @POTUS4 ...
With a $1.5M seed round, Eloquent Labs mixes AI and Mechanical Turk to fix customer service

With a $1.5M seed round, Eloquent Labs mixes AI and Mechanical Turk to fix customer service

With a $1.5M seed round, Eloquent Labs mixes AI and Mechanical Turk to fix customer service. The startup’s special sauce is embracing a mix of AI, cro ...
CMO, CIO embrace social media, IoT to win customers

CMO, CIO embrace social media, IoT to win customers

CMO, CIO embrace social media, IoT to win customers. Behavioral changes in modern commerce, exemplified by millennial generation shoppers, are forcing ...
Why You Should Be Using LinkedIn Groups

Why You Should Be Using LinkedIn Groups

Why You Should Be Using LinkedIn Groups. What are LinkedIn Groups? LinkedIn Groups are hubs on LinkedIn which provide a “place for professionals in th ...
It’s Time You Knew What Your Brand and Usain Bolt Have in Common

It’s Time You Knew What Your Brand and Usain Bolt Have in Common

While your brand might be the Usain Bolt of your industry, it’s important to remember that your team is more like the Jamaican relay team when it come ...

Why Marketers Struggle to Hire the Best Freelance Writers

Why Marketers Struggle to Hire the Best Freelance Writers. “Get us a nurse or a doctor… who can also write.” While working as an account representativ ...
Oracle boosts cloud offering with Apiary API management tool acquisition

Oracle boosts cloud offering with Apiary API management tool acquisition

Apiary, which launched in 2011 and has raised a modest $8.5 million, helps companies manage APIs, which is an increasingly important job. Just last fa ...

Yext hires new president as it looks to IPO

Yext hires new president as it looks to IPO. Yext, the company that helps businesses make sure that their location data appears correctly in search re ...
Your 2017 Marketing To-Do List [Infographic]

Your 2017 Marketing To-Do List [Infographic]

Your 2017 Marketing To-Do List [Infographic]. Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us ...
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