Category: Video Marketing
Diamonds, Demand Generation, and Stats Your Business Needs
But De Beers had diamonds!!
You might be thinking, “Well sure, De Beers had DIAMONDS.
We teamed up with the research pros from Ascend2 to survey marke ...
3 Types of Videos to Improve Your Marketing
Video has Reshaped the Buyer’s Journey Let’s review some recent research findings of video marketing: Businesses using video marketing increase revenu ...
Call for Submissions: The All-New Video in Business Awards
More than two decades into the data-driven marketing revolution, the industry is still awash with vanity metrics.
But, not everyone falls for it.
Ther ...
The Mobile Video Era is Just Beginning
Facebook and Instagram are now video-first platforms.
Bad creative = bad relevance scores On the other hand, good creative equals good ad delivery.
Fa ...
Brands Break out the Prank Videos for April Fools Day
Typical jokes range from small spoofs to elaborate fake campaigns and, here at Vidyard, we’re especially interested in how brands are using fun videos ...
Bring the YouTube Experience to Your Website with a Vidyard Video Hub
Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume.
In ...
Pop Culture Perfection: HootSuite Unites the Social Thrones
While the average social media user may not view their social networks as warring kingdoms, HootSuite used a high-quality, timely video and a well-res ...
An Insider’s Guide to Keeping Your Video Budget in the Black
Modern brands need to know not only what kinds of videos to make, but also how to shoot them without blowing the budget.
Video can make you a marketin ...
Why Custom Attributes are Essential to Lead Scoring Your Videos
It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey.
Which is why you need to integrate vid ...
Video Marketing Saturation Point Approaching
One might think that the move into video marketing is this new phenomena that the millennial generation is pushing.
“Nothing’s ever on”, she said, “so ...