More than two decades into the data-driven marketing revolution, the industry is still awash with vanity metrics. But, not everyone falls for it. There is a class of marketer and sales professional out there who know nothing matters but leads won and deals done, and to whom views are only useful in concert with bottom-line KPIs. If you belong to that class – and many of our readers do – we think it’s high time you earned an award! Announcing the Video in Business Awards! To view this video please consider upgrading to a web browser that supports HTML5 Video The Video in Business Awards are for all you revenue marketers and salespeople who are using video strategically through the customer lifecycle and measuring it. It’s for the people who know that pipeline and new customers are all that matter, and who use video to accelerate prospects through the funnel – whichever way they flip. So give yourself a break and share your invaluable knowledge with the world! Entrants submit their stories We’re accepting submissions for sales and marketing teams that have had a real and measurable impact with video. Our panel of judges reviews If you submit your story, you’ll get exposure to our panel of industry luminaries who will judge submissions based on both the effectiveness of their content and the impact it has had on the business.
More than two decades into the data-driven marketing revolution, the industry is still awash with vanity metrics. You see it everywhere: From salespeople boasting about total calls booked to marketers citing views and clicks as a sign of success.
But, not everyone falls for it. There is a class of marketer and sales professional out there who know nothing matters but leads won and deals done, and to whom views are only useful in concert with bottom-line KPIs.
If you belong to that class – and many of our readers do – we think it’s high time you earned an award! So you will apply, won’t you?
Announcing the Video in Business Awards!
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The Video in Business Awards are for all you revenue marketers and salespeople who are using video strategically through the customer lifecycle and measuring it. It’s for the people who know that pipeline and new customers are all that matter, and who use video to accelerate prospects through the funnel – whichever way they flip.
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