Category: Video Marketing

Video Marketing in Direct Mail: An Eye Catching Attention-getter
This element of surprise was exactly what Cody Clark, Global Campaign Manager at ExactTarget was going for when he created an innovative direct mail c ...

Interactive CTAs: An Introduction
Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step furt ...

Are Sponsored Videos More Effective than Pre-roll Video Ads?
One of those takeaways were the surprising findings of a survey of established online video viewers by Ogilvy and The Young Turks (TYT).
It may be tim ...

Why Top EMEA Marketers Are Ready To Adopt Marketing Automation
Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still ...

A&E Networks Uses Tubular to Stay Ahead in the Entertainment Arena
Think about what you watched last weekend?
Our CMO and Co-Founder, Allison Stern, sat down with A&E’s Lee Boykoff, SVP of Data Strategy, Cristina Bell ...

Tubular Labs Top Sponsored Videos Leaderboard of the Week
What do Heineken, Peter Rabbit, Wendy’s, DIRECTV NOW, and Smirnoff have in common?
They are all among the top ten sponsors of online branded video thi ...

Stop Selling, Start Educating: How to Reach Today’s B2B Buyers
So how can salespeople adapt to B2B buyers’ changing needs?
They want to know more about your product so they can make the best possible decision for ...

One Differentiator Per Video: A Format That’s About to Take Off
Interesting Not Interesting Share Tweet failure to differentiate.
It’s the product of “commoditization” that is driving consumer marketers to obsess a ...

The Best Advice This YouTube Expert Gives Creators to Get to 1 Million Views
Opinions expressed by Entrepreneur contributors are their own.
If you’ve ever looked for tips on growing your YouTube channel or researched video mark ...

What Is a Video Sharing Platform (And Why Does My Business Need One)?
There’s only one reason you would use Youtube, and that’s because you want the world to see it.
But what if you don’t want the world to see your video ...