Category: Video Marketing
ICO marketing in 2018: from SEO to PPC
Your website as a shop window Your website should be the centre point of your ICO marketing strategy.
Carefully plan the layout, the content and the ...
YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
The site is also launching a redesigned reporting dashboard and will be moving its YouTube Studio out of beta to be the default hub for creators.
The ...
Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts fr ...
What Marketing Can Learn from Sales featuring Patrice Greene
Welcome to this edition of Modern Marketing Point of View.
Today we hear from the dazzling Patrice Greene, President of Inverta.
Patrice joins us to d ...
5 Takeaways from Vidcon Europe 2018: Social Video Trends & Insights
The conference was in its second year, and some of the teething problems of the inaugural event had been ironed out to create a much more intimate aff ...
How Latino Music Was YouTube’s Breakout Music Star of 2017
The song also helped Fonzi’s official YouTube channel land on Tubular’s top ten most-watched leaderboards from April through August 2017.
Fonzi’s song ...
As Marketing and Sales Get Turned Inside Out, Video Takes Center Stage
Summit 2018: Through the Video Lens This past week, the always-impressive research and consulting team from TOPO took center stage in San Francisco at ...
5 Video Marketing Trends to Watch Out For
Interesting Not Interesting Share Tweet When it comes to content marketing, videos take a much bigger role than most other types of content.
If you pl ...
Here’s the MLB’s Home Run Social Video Strategy
In the month of February 2018 alone, MLB social video accounts pulled in 44.3 million total views across all their content.
Instagram Is Key for the M ...
YouTube’s new TrueView for reach format makes bumper ads skippable
The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds.
The short ads are then “optimized ...