Author: Dave Montali / Source: Skift Earlier this month we launched the latest report in our Skift Research Reports service, The State of
Earlier this month we launched the latest report in our Skift Research Reports service, The State of Content Marketing in Travel 2017.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Content creation by travel brands evolved from a niche strategy into one of the industry’s most popular marketing approaches. Executives in the industry long knew that content had a powerful emotional pull for consumers, thanks to the industry’s built-in vocabulary of tropical beaches, exotic bazaars, and luxurious resorts.
But what’s changed in recent years is that marketers are putting significant budgets into creating and promoting high-quality content. One recent forecast by PQ Media estimated that marketers worldwide would spend well over $200 billion on content marketing in 2017, with an expected annual growth rate in spending of 15 percent…
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