Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

Facebook moves to rate users on trustworthiness: report Facebook has started assigning users a reputation score. Reuters Machine learning reveals crazy advertising ideas that actually work Artificial intelligence aims to not only create but monitor in real-time which ads are creating the most impact, including some rather unorthodox ideas. CNET YouTube ads are about to get a little less skippable YouTube Partners has announced a potentially risky change that will allow costlier unskippable ads on all the video giant’s channels, expanding on earlier limited-audience tests. Mashable Google Updates Structured Data Requirements Google has updated its structured data requirements for advertisers creating responsive search ads, including publication and modification dates and a variety of testing tool changes and additions. MediaPost Survey shows digital-native Gen Z prefers in-person interaction with brands Gen Z’s complex relationship with technology and marketing is examined in a new brand interaction survey of college students. Marketing Dive Podcasting continues its meteoric rise, creating more opportunities for marketers Podcasting has seen widespread growth, with revenues that topped $314 million in 2017, an 86 percent increase from 2016, making the industry ripe for advertiser opportunities. A look at some of the challenges the medium presents. MarTech Today People Spent 85 Billion Hours In WhatsApp In The Past 3 Months (Versus 31 Billion In Facebook) WhatsApp users racked up some 85 billion usage hours over the last three months, more than double the time Facebook users spent. Forbes Facebook adds pixel to Groups so marketers can track engaged audiences Facebook has begun offering a tracking pixel features, allowing digital marketers new Group Insights user-behavior tracking options. DigiDay

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2018 August 31 News Google Image

Facebook moves to rate users on trustworthiness: report
Facebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Reuters

Machine learning reveals crazy advertising ideas that actually work
Artificial intelligence aims to not only create but monitor in real-time which ads are creating the most impact, including some rather unorthodox ideas. VentureBeat

Facebook tests ‘things in common’ label to try to connect non-friends
Facebook has been testing new methods to help bring non-friends who share common interests together, with highlights to appear among user comments. CNET

YouTube ads are about to get a little less skippable
YouTube Partners has announced a potentially risky change that will allow costlier unskippable ads on all the video giant’s channels, expanding on earlier limited-audience tests. Mashable

Google Updates Structured Data Requirements
Google has updated its structured data requirements for advertisers creating responsive search ads, including publication and modification dates and a variety of testing tool changes and additions. MediaPost

Survey shows digital-native Gen Z prefers in-person interaction with brands
Gen Z’s complex relationship with technology and marketing is examined in a new brand interaction survey of college students. Marketing Dive

2018 August 31 Statistics Image

Podcasting continues its meteoric rise, creating more opportunities for marketers
Podcasting has seen widespread growth, with revenues that topped $314 million in 2017,…

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