Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Social Media Marketing Update: Preferred Platforms and Content Types in 2018 A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts Study: Millennial travelers’ Instagram use has grown 375% since 2013 U.S. millennial travelers have turned to Instagram 375 percent more than they did in 2013, according to new research on social media usage among travelers, while Google stayed the top overall travel site. Social Media Today A leaked look at Facebook’s search engine for influencer marketing A glimpse inside Facebook’s possible future influencer marketing search engine plans has been published, including a branded content marketing tool. TechCrunch The Best Days and Times to Post on Social Media [Infographic] The most successful times and days for posting social media content have been examined in new study data from Unmetric, showing differing posting sweet spots for Twitter, Facebook, and Instagram. Social Media Today 2018: The year of influencer marketing for B2B brands B2B influencer marketing has come into its own so far in 2018, and is expected to play significantly in predicted total brand spending of $101 billion by 2020, which Michael Brito explores. Marketing Land What Blockchain Could Mean for Marketing Digital marketers could benefit from learning how blockchain technology is making waves in the marketing world, and Harvard Business Review has examined the expected forthcoming data-driven boom. Harvard Business Review Facebook updates Ads Reporting & introduces new ‘creative reporting’ Facebook has introduced expanded ad and creative reporting options, rolling out to all advertisers over the next month. Marketing Land Adobe Buys Magento for $1.68 Billion to Target E-Commerce Adobe has agreed to purchase Magento in a $1.68 billion deal aimed at boosting Adobe’s e-commerce market share, the firm announced Monday. Bloomberg A lighthearted look at being agile, by Marketoonist Tom Fishburne — Marketoonist Try Not to Laugh: 7 Hilarious Ways to Use Humor in Your Emails — Sleeknote MoonPie’s Social Media Strategy Has a Secret Ingredient: Character — Skyword

How Blockchain Is Changing the Digital Marketing Industry
How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals
4 Ways to Reinvent the Facebook/Google Data Model in the Wake of Cambridge Analytica
Marketing Charts Platform Usage Graph

Social Media Marketing Update: Preferred Platforms and Content Types in 2018
A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts

Study: Millennial travelers’ Instagram use has grown 375% since 2013
U.S. millennial travelers have turned to Instagram 375 percent more than they did in 2013, according to new research on social media usage among travelers, while Google stayed the top overall travel site. Marketing Dive

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends
U.S. marketers now have access to Facebook’s latest list of topics to watch, as the social media giant released its “Topics to Watch” list for April, 2018, including the fastest-growing conversation topics on the platform. Social Media Today

A leaked look at Facebook’s search engine for influencer marketing
A glimpse inside Facebook’s possible future influencer marketing search engine plans has been published, including a branded content marketing tool. TechCrunch

The Best Days and Times to Post on Social Media [Infographic]
The most successful times and days for posting social media content have been examined in new study data from Unmetric, showing differing posting sweet spots for Twitter, Facebook, and Instagram. MarketingProfs

Instagram Officially Launches Ability to Re-Share User Posts in…

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