Effective Branding Is a Smart Strategy for Improve Your Website’s Search Metrics

Effective Branding Is a Smart Strategy for Improve Your Website’s Search Metrics

Once you have mastered getting traffic to your website you must learn how to engage those people to keep them on the site longer, improving your time on site and bounce rates. Make your website load faster. Visitors will bounce if the site takes forever to load. Make sure your site has only what it needs and not more. Simplify browsers’ tasks by omitting the need for additional code. If you do want large images (they are all the hype these days), then you will need a good image optimizing and caching plugins. Simplify How many times have you tried to find something on a website but couldn’t because of the overly complicated menu and overall clutter? Your whole website should add up into one cohesive story of your company. Remember, your company’s website is your first and last chance to impress website visitors. From the first second on your site, they need to be clear on what you’re offering and how it’s going to help them.

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Effective Branding Is a Smart Strategy for Improve Your Website's Search Metrics

Once you have mastered getting traffic to your website you must learn how to engage those people to keep them on the site longer, improving your time on site and bounce rates.

This is important not only to engage and convert an audience, but these statistics also make your website search engine-lovable.

1. Make your website load faster.

This is one of the most crucial web metrics these days. Google takes into consideration the speed of your website when ranking search results, so if it takes too long to load, your website won’t be shown as high in search results as it would have otherwise.

Visitors will bounce if the site takes forever to load. They won’t wait around to find out if you have the best, most useful information your website. It’s annoying to watch a video that buffers all the time or images that take so long to load, they keep messing up the whole page layout.

If you’re not a techy person, you can still do a few things that can prove very powerful without the knowledge of a single line of code. Make sure your site has only what it needs and not more.

Here is what I mean: large media files take too long to download. So, if an image will be displayed at 300 by 300 pixels, upload a file with that size. If you upload an image that is 3000 pixels wide, browsers will take a while to downsize an image to the needed size through code. Simplify browsers’ tasks by omitting the need for additional code. If you do want…

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