Episode 70: Video Marketing Should Be Taught at College. Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner? On this episode we have a panel discussion on whether video marketing should be taught at the college level. What You’ll Learn in this Episode Why there is resistance to teaching digital marketing and video marketing in college courses What would a video marketing curriculum be comprised of Where most people ‘learn’ video marketing Episode Links and Additional Information Top Degrees at US colleges (Communications/Media Studies is #9) University of Michigan – Degree Program in Digital Marketing – curriculm Suggested Listening – Other Podcasts of Interest Episode 46: Every Small Business Should Use Video Episode 66: 5 Things to Know About Video Marketing in 2017
Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines….
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