The answer may lie in following the advice of people with marketing expertise specific to the top three social media platforms: Facebook, YouTube and Instagram. Mari Smith and Facebook Mari Smith has loved Facebook from the moment it launched, and her marketing expertise on the platform has earned her the nickname “Facebook Queen.” Facebook is consistently ranked at the top of all social media platforms as having the most active users. Smith's top three YouTube recommendations for Facebook success in 2018 are: Use video. Also, create episodic content, which means going live or posting videos on the same day and time each week. Instead, use Ads Manager for 90 percent of your marketing budget, and Boost for 10 percent, to gain a higher ranking with the marketing algorithm. Eves offers an entire library of videos on how to be successful on YouTube; the videos can answer most of your technical questions as well as offer advice on how to grow and sustain your viewership. Sway Media and Instagram Instagram recently broke through the one billion monthly active user threshold, moving into third position on social media platform rankings, according to DreamGrow. A recent Nasdaq article stated, “Sway Media has disrupted the digital marketing space by utilizing Instagram influencers to skyrocket their clients' Instagram accounts, and ultimately boost their sales.” The inexpensive marketing Instagram offers delivers a significant return on investment. Instagram influencers know how to quickly amass active accounts. Bottom line Facebook, YouTube and Instagram are excellent marketing channels for audience engagement.
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
Opinions expressed by Entrepreneur contributors are their own.
Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience.
The challenge, though, is that everyone is aware of this fact, so how do you stand out from a very saturated crowd? The answer may lie in following the advice of people with marketing expertise specific to the top three social media platforms: Facebook, YouTube and Instagram.
Mari Smith and Facebook
Mari Smith has loved Facebook from the moment it launched, and her marketing expertise on the platform has earned her the nickname “Facebook Queen.” Facebook is consistently ranked at the top of all social media platforms as having the most active users.
Smith’s top three YouTube recommendations for Facebook success in 2018 are:
Use video. It doesn’t matter if the video is live, recorded or slideshows; just use movement which will catch the eye, so people will stop to learn more. Also, create episodic content, which means going live or posting videos on the same day and time each week.
This will incease the chance of your video being featured on Facebook Watch, which will dramatically extend your content’s reach. Smith also recommends wave video as her video tool of choice.
Use Facebook Messenger marketing. This expanded tool can bring content right into your recipients’ inboxes, but this recommendation comes with a caveat: Don’t forget the human element. If you deliver only sales and marketing pitches, you will lose your audience.
Participate in Facebook Groups. These have been around for a while, but Facebook is putting a greater emphasis on groups this year….
COMMENTS