As your local brand or local search marketing agency grows, you’ll be onboarding new hires. I’m categorizing Street Fight under news, but they also offer good commentary, particularly the joint contributions of David Mihm and Mike Blumenthal. Comes with the bonus of expert commentary as they share their list. The SEMPost’s local tab is another good place to check for local developments, chiefly covered by Jennifer Slegg. As a veteran contributor to this publication, I can attest to how Moz inspires authors to aim high, and one of the nicest things that happened to our team in 2018 was being voted the #2 local SEO blog by BrightLocal’s survey respondents. Whitespark’s blog doesn’t publish as frequently as I wish it did, but their posts by Darren Shaw and crew are always on extremely relevant topics and of high quality. Independent businesses The Institute for Local Self Reliance publishes great videos, reports, and podcasts for independently owned businesses and their marketers. LocalU and Moz are good places to search for his expertise. Best local search industry newsletters Get the latest news and tips delivered right to your inbox by signing up for these fine free newsletters: Follow the local SEO leaders on Twitter What an easy way to track what industry adepts are thinking and sharing, up-to-the-minute! Each of the people and publications on my list has earned a place there because, at one time or another, they have taught me something they learned from their own work.
Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis. This guide serves as a blueprint for that very purpose.
And even if you’re an old hand in the local SEM industry, you may find some sources here you’ve been overlooking that could add richness and depth to your ongoing education.
Two quick notes on what and how I’ve chosen:
- As the author of both of Moz’s newsletters (the Moz Top 10 and the Moz Local Top 7), I read an inordinate amount of SEO and local SEO content, but I could have missed your work. The list that follows represents my own, personal slate of the resources that have taught me the most. If you publish great local SEO information but you’re not on this list, my apologies, and if you write something truly awesome in future, you’re welcome to tweet at me. I’m always on the lookout for fresh and enlightening voices. My personal criteria for the publications I trust is that they are typically groundbreaking, thoughtful, investigative, and respectful of readers and subjects.
- Following the leaders is a useful practice, but not a stopping point. Even experts aren’t infallible. Rather than take industry advice at face value, do your own testing. Some of the most interesting local SEO discussions I’ve ever participated in have stemmed from people questioning standard best practices. So, while it’s smart to absorb the wisdom of experts, it’s even smarter to do your own experiments.
The best of local SEO news
Who reports fastest on Google updates, Knowledge Panel tweaks, and industry business?
Sterling Sky’s Timeline of Local SEO Changes is the industry’s premiere log of developments that impact local businesses and is continuously updated by Joy Hawkins + team.
Search Engine Roundtable has a proven track record of being among the first to report news that affects both local and digital businesses, thanks to the ongoing dedication of Barry Schwartz.
Street Fight is the best place on the web to read about mergers, acquisitions, the release of new technology, and other major happenings on the business side of local. I’m categorizing Street Fight under news, but they also offer good commentary, particularly the joint contributions of David Mihm and Mike Blumenthal.
LocalU’s Last Week in Local video and podcast series highlights Mike Blumenthal and Mary Bowling’s top picks of industry coverage most worthy of your attention. Comes with the bonus of expert commentary as they share their list.
TechCrunch also keeps a finger on the pulse of technology and business dealings that point to the future of local.
Search Engine Land’s local category is consistently swift in getting the word out about breaking industry news, with the help of multiple authors.
Adweek is a good source for reportage on retail and brand news, but there’s a limit to the number of articles you can read without a subscription. I often find them covering quirky stories that are absent from other publications I read.
The SEMPost’s local tab is another good place to check for local developments, chiefly covered by Jennifer Slegg.
Search Engine Journal’s local column also gets my vote for speedy delivery of breaking local stories.
Google’s main blog and the ThinkWithGoogle blog are musts to keep tabs on the search engine’s own developments, bearing in mind, of course, that these publications can be highly promotional of their products and worldview.
The best of local search marketing analysis
Who can you trust most to analyze the present and predict the future?
LocalU’s Deep Dive video series features what I consider to be the our industry’s most consistently insightful analysis of a variety of local marketing topics, discussed by learned faculty and guests.
The Moz Blog’s local category hosts a slate of gifted bloggers and professional editorial standards that result in truly in-depth treatment of local topics, presented with care and attention. As a veteran contributor to this publication, I can attest to how Moz inspires authors to aim high, and one of the nicest things that happened to our team in 2018 was being voted the #2 local SEO blog by BrightLocal’s survey respondents.
The Local Search Association’s Insider blog is one…