Follow these content marketing trends in 2017: Part 1

Follow these content marketing trends in 2017: Part 1. What trends will carry over from this year to help shape 2017? Eighty-five percent of marketers cited enhanced content creation as a key component for success. Meanwhile, changing up content strategies was the golden ticket for 72 percent of marketers. Who is your target audience? More importantly, what keeps them up at night? Light up your content marketing with a focus on personalization, storytelling and quality. Storytelling While the power of a well-told story isn’t breaking news, you can apply the lessons of literature to your content marketing strategy overall. “The prominence of video will be an important element of the industry and one that should not be ignored. It’s one thing to have a video up, but is it worthwhile, does it say anything, is it relaying a story you, the consumer, care about?” Also, as Francis pointed out, there are new ways to make content more interactive, and therefore impactful.

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We may know the current state of the blogging union, but in content marketing, success depends on more than the here and now.

What trends will carry over from this year to help shape 2017? What new advancements will change the way content marketers operate?

While no crystal ball can compete with the ever-changing world of content marketing, there are plenty of strategies gaining momentum heading into the new year.

Data shows content marketers are becoming more effective, with 62 percent of B2B marketers alone feeling more confident in their efforts compared to the previous year, according to a report from MarketingProfs and the Content Marketing Institute.

Eighty-five percent of marketers cited enhanced content creation as a key component for success. Meanwhile, changing up content strategies was the golden ticket for 72 percent of marketers.

By staying on top of tomorrow’s burgeoning content trends today, you can accomplish both.

Personalization

Regardless of industry, from fast food to banking, personalization is the wave of the future. However, in the realm of content marketing, this has less to do with providing tailored products and services than with crafting content that engages targeted audiences.

Sixty-seven percent of surveyed executives recently told Forrester Consulting they use behavior-based data to influence content creation. While content quality should be your primary concern, it’s clear putting data to work to shape that content is a close second.

Who is your target audience? What do they care about? More importantly, what keeps…

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