Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors

Pump Up the Volume of Video Production “In 2016 the average number of videos produced annually was 29 in 2017 the average number of videos produced annually was 38+.” – Demand Metric Report: The State of Video Marketing in 2017 Most of us have more video available then we think. Key videos that don’t take much time to produce, and can easily be repurposed are; Produce Event Videos Use events that you attended or host as prime video territory for you to capture/create great videos. “Satisfaction with video marketing results, increases as video production numbers increase.” – Demand Metric Report: The State of Video Marketing in 2017 4. Thanks to many advancements in features and functionality that are available to help marketers create outstanding video content, on a budget, that captivates and engages audiences. “Those who use advanced features and functions are 29% more satisfied with their video marketing than those who don’t.” – Demand Metric Report: The State of Video Marketing in 2017 Centralized Video Hub A video marketing platform provides marketers with valuable insights into who is watching and which viewers are converting to leads, helping them make better decisions and show ROI. What trends do you see in your video content? To make sure you’re even more prepared to up your video marketing game, I’ve attached our 6 Video Marketing Trends infographic, which further explores Demand Metrics findings on what marketers are doing with video. 0 commentsComments VidyardCommunity Login Disqus Facebook Twitter Google 1 Recommend Recommended Discussion Recommended! Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors. Load more comments Powered by Disqus Subscribe Add Disqus to your siteAdd DisqusAdd Privacy SECURITY WARNING: Please treat the URL above as you would your password and do not share it with anyone.

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Video remains as important as ever—which is reflected by the increased usage, with 69% of all web traffic this year predicted to be video, which is a clear indicator of the power of this form of content.

Demand Metrics latest annual report explores how Marketers are using videos. It examines the new approaches, tools, video trends, and applications they are using for their video marketing needs and what kind of results they are getting.

What they see from the data is a content type that is still fresh and engaging.

Marketers who are looking to leverage video most efficiently, and produce the highest possible return, should implement these four recommendations:

1. Track Advanced Metrics

Advanced metrics are the only ones that can accurately tell marketers the revenue impact their content is having, and video is no exception to this. Those who are using advanced video metrics are reporting better video ROI.

Marketers were 55% better at reporting video ROI with advanced metrics than those using basic/intermediate metrics” – Demand Metric Report: The State of Video Marketing in 2017

2. Integrate Video Viewing Data

The combination of robust video data with a strong marketing automation platform brings customer intelligence to a whole new level of opportunity and goodness. Translation: It’s a win-win for you and your customers.

And since campaign performance can often be viewed in real time, you can monitor the entire pipeline and have full visibility of what’s working, what isn’t, and see the key drivers of revenue and conversion.

3. Pump Up the Volume of Video Production

“In 2016 the average number of videos produced annually was 29 in 2017 the average number of videos produced annually was 38+.” – Demand Metric Report: The State of Video Marketing in 2017

Most of us have more video available then we think. By being resourceful and repurposing videos we’ve already created, you’ll be able to fill your video library quickly. Key videos that don’t take much time to produce, and can easily be repurposed are;

  • Produce Event Videos
    • Use events that you…

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