How National Companies Can Get Friendly in Local Markets

How National Companies Can Get Friendly in Local Markets

(I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. My guest for this week’s episode of the Duct Tape Marketing Podcast is Megan Hannay, co-founder and CEO of ZipSprout. She and I discuss the unique approach national companies can take to infiltrate local markets through community organizations. At 22, she “won” a job at a social media agency when the client chose her campaign, and she’s been brainstorming and building ideas ever since. Where does ZipSprout’s marketing tactic fit into the marketing mix? What you’ll learn if you give a listen: How national brands can connect with local markets Why both local organizations and national businesses benefit from partnering with one another How ZipSprout matches successful partnerships Key takeaways from the episode and more about Megan Hannay: Learn more about ZipSprout. Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses.

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local partnerships

Marketing Podcast with Megan Hannay
Podcast Transcript

Megan Hannay

I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.)

There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset.

When an organization is new to a market or is trying to establish a local presence from afar, knowing who to partner with can be difficult.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Megan Hannay, co-founder and CEO of ZipSprout. She and I discuss the unique approach national companies can take to infiltrate local markets through community organizations.

Hannay has experience in Silicon Valley, Hollywood and independent consulting. With more than…

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