Looking for a new way to show off your best pins?
Want to try Pinterest Showcase?
Pinterest showcases allow businesses to rotate select pins at the top of their profiles.
In this article, you’ll discover how to build a Pinterest showcase for your business profile.
Why Build a Pinterest Showcase?
Think of the Showcase feature as a unique cover photo for your business’s Pinterest profile. If you pin image or video content to your business’s Pinterest profile or if others pin image or video content about your business on Pinterest, you’ll want to build a Pinterest showcase.
Your showcase allows you to feature your top content.
Feature your top Pinterest content in your showcase.
Make holiday shopping suggestions.
Showcase the latest trends in your industry and how your products coordinate.
Show Pinterest visitors how your products coordinate.
Inspire your ideal customers.
Choose pins that will inspire your Pinterest followers.
Select Pinterest business accounts with shoppable pins can create a call to action.
Some Pinterest business accounts can create a call to action in their showcase.
So if you have a Pinterest business account and the ability to create a showcase, now is the time to do so. Here’s how.
#1: See if You Have the New Pinterest Showcase
You’ll need to check if you have the new Pinterest Showcase, since it’s currently in the rollout phase. To find out, simply log into your Pinterest account and look at your profile. If you have the new Pinterest Showcase, it will look like this:
Find out if you have the Pinterest Showcase feature.
If you see this, you can start building your showcase.
#2: Build Your Showcase
Before you start building your showcase, think about how much room it will take up on your Pinterest profile page when viewed on both desktop and smartphone browsers. For users with lower resolutions on larger or smaller screens, your showcase could easily push your boards below the fold.
Hence, you’ll want to choose the best content when building your showcase. It’s one of your audience’s first impressions of your Pinterest profile and your business.
This may mean choosing more written content or clearly defined visual thumbnails, as the above example seems to shout out Instagram based on the last few pins on that board. You’ll find out why that’s important in the next step.
Now hover over your showcase and click either the red + button or the pencil edit…
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