In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Implementing a sound SEO strategy isn’t tough, but you need to do it right, which begs the question, “who should run and manage the SEO side of your business?” Staying In-House vs. Choosing a Professional It all comes down to the needs of your company. While ongoing SEO tasks should be in every entrepreneur’s wheelhouse, it’s likely they’ll require outside professional help as well to ensure the program is successful. Ignoring Google altogether is no longer an option. Consider meeting with an SEO expert to weigh in on what is possible within your budget so that you can properly set expectations. Why I’d recommend agency over in-house For small businesses, I recommend going with an agency.because you don’t have any training or management responsibilities, and it is often the most cost-effective option, provided you find an agency that follows best practices and delivers consistent results. There are many reasons why I think going with an agency is the best option, but one is that when you hire an agency, you’ll have an SEO expert who will outline his process and strategy. You can absolutely find quality SEO professionals to hire in-house, but over the years, I’ve seen small businesses find much greater success going the agency route. If you’re implementing an SEO program in your small business, did you hire in-house or hire an agency?

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in-house or agency SEO

Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed.

Implementing a sound SEO strategy isn’t tough, but you need to do it right, which begs the question, “who should run and manage the SEO side of your business?”

Staying In-House vs. Choosing a Professional

It all comes down to the needs of your company. If you’re an entrepreneur, it’s likely that one of your biggest pain points is that there just aren’t enough hours in the day. There are few business owners who have the time to create content consistently while keeping up with day-to-day tasks of the company. It’s highly unlikely they’ll be able to kick off and manage an in-house SEO program.

While ongoing SEO tasks should be in every entrepreneur’s wheelhouse, it’s likely they’ll require outside professional help as well to ensure the program is successful.

Don’t believe me? Here is just a handful of the many tasks that should be considered for an effective SEO plan:

  • Blog posts – at least two/month, but ideal 4-8/month
  • Social media posts – 50-200 posts/month across major social media platforms
  • Guest blog posts – Occasional for relevant third-party sites
  • Ongoing backlink analysis
  • Email marketing
  • PPC advertising
  • Marketing automation for lead capture and remarketing

That’s just the tip of the iceberg for the numerous tasks that need to be taken care of for an impactful SEO strategy.

Ignoring Google altogether is no longer an option. Business owners need to sit down with the people in their organization and decide if they are going to take on these tasks themselves, hire a permanent role in-house to dedicate to this or seek help from an agency.

This isn’t always an easy decision. As a first step,…

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