Instagram is testing the ability to add hashtags to posts without including it in the post caption pic.twitter.com/OhQn0xcCuw — Jane Manchun Wong (@wongmjane) September 20, 2018 While we are waiting on the official word (or release) from Instagram, I always recommend my clients to put hashtags in as a first comment. This will make your posts as discoverable as they’d be otherwise, and keeps your captions polished and engaging. But I'm sure folks at Instagram will limit that when the feature is released pic.twitter.com/tneolkSELm — Jane Manchun Wong (@wongmjane) September 20, 2018 The new rumored feature also seems to not impose a limit on the number of hashtags under a single post. However, it is most likely that the feature will have a limit once it becomes available. Hashtags are the most powerful way to get discovered on this platform! If you pay attention to some of the most popular posts and handles, a majority of them take advantage of the hashtag limit -- and so should you. To truly leverage the power of hashtags, you need to get very strategic and use only those hashtags that are very relevant to your niche and that are popular, yet not overly-used. Related: How to Make the Power of the Hashtag Work for You Also, strive to create a good mix of hashtags with low, medium, and high volume of content. It is an awesome strategy to further maximize engagement and leverage the virality factor. Whenever the new feature gets released, you will be ready and on top of your Instagram marketing strategy.
Putting hashtags in as a first comment makes your posts easy to notice.
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Lo and behold! Instagram is testing a new feature for adding hashtags as a separate block underneath the images.
App researcher Jane Manchun Wong tweeted earlier this week a screenshot of what looks like a beta version of a new Instagram feature, which should simplify and improve the way hashtags are presented on this platform. Currently, a lot of Instagram users stuff their captions with hashtags, which makes for less than a great user experience.
Instagram is testing the ability to add hashtags to posts without including it in the post caption pic.twitter.com/OhQn0xcCuw
— Jane Manchun Wong (@wongmjane) September 20, 2018
While we are waiting on the official word (or release) from Instagram, I always recommend my clients to put hashtags in as a first comment. This will make your posts as discoverable as they’d be otherwise, and keeps your captions polished and engaging. Plus, if you share your Instagram posts to other social platforms where the use of hashtags is not part of an etiquette (such as Facebook and Pinterest), inserting your hashtags as a first comment keeps captions user-friendly on other channels.
So, next time you post on Instagram, write your caption and click Post. Then, go into the comments under this fresh new post and type up hashtags there.
There doesn’t seem to be a limit to the number of hashtags per post for now. But I’m sure folks at Instagram will limit that when the feature is released pic.twitter.com/tneolkSELm
— Jane Manchun Wong (@wongmjane) September 20, 2018
The new rumored feature also seems to not impose a limit on the number of hashtags under a single post. However, it is…
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