Author: Amanda Webb / Source: Agorapulse I’m teaching a class and the question comes up again. “How many Facebook posts per day is a good
I’m teaching a class and the question comes up again.
“How many Facebook posts per day is a good amount?”
The question may be the same but my answer has changed over the years. Facebook has changed too and recently I’ve started to suspect they’re trying to tell us something.
Namely, could they be encouraging us to post less frequently to our Facebook business pages?
Let’s start by considering how Facebook uses marketers
We’re an easy bunch to manipulate. Our constant hunger for reach means that they can bend us to their will with a faint promise of extra eyes on our content.
Remember when they wanted to take on YouTube as a video host? They started giving massive reach to video posts from pages. We responded by posting video content like mad.
And it worked. We’re now uploading more video to Facebook than YouTube (according to Social Bakers).
Next they took on Periscope by launching Facebook Live. Again, they hooked us with reach bait and we all happily complied by creating live video.
What has this got to do with Facebook post frequency?
Knowing that Facebook want to manipulate us, I’m always on the look out for their next trick. Although Live video still gets great reach, it’s in decline.
A couple of weeks ago I started getting notifications from Facebook. They’d tell me that a page I follow had posted for the first time in a while.
I kept clicking each time this happened. Those page owners must have been delighted with the reach and engagement those posts got.
Why is Facebook doing this? What does it mean?
There are two key reasons that they could be doing this:
1. They want us to post less frequently to our Facebook pages
If we are rewarded for posting less with increased reach and engagement we might start being more selective about our content.
This is consistent with their blog which, each time there is an algorithm update, reminds us that “Pages should continue to post stories that are relevant to their audiences.”
They seem to be telling us that it’s not how many Facebook posts per day we share but the quality of those posts that…
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