The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

Author: Alfred Lua / Source: Social As a marketing team spread around the world — from the West Coast in the US to the East Coast in the U

8 Rookie Marketing Mistakes I Made But You Don’t Have To
Five Steps to Integrating Your Blog, Social Media, and Email Marketing
Guest blogging guidelines

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work.

Our team also covers a range of marketing disciplines from social media to community building, to press relations, to content marketing. So we use many different tools to get things done and work towards our goals.

We’ve written about the best free marketing tools and the most popular tools used by content marketers. Today, we’d love to share our marketing team’s favorite tools! We hope that you’ll be able to find a few tools that can help you.

To make it easier for you to find all these tools, we created a collection on Product Hunt. Feel free to read the rest of the article to find out how we use the tools or hop over to Product Hunt to check out the tools!

The Remote Marketers Toolbox: The 60 Marketing Tools We Use at Buffer
The Remote Marketers Toolbox: The 60 Marketing Tools We Use at Buffer

The Top 10 Tools Used by Buffer’s Marketing Team

1. Trello for organization

I can’t imagine what we would do without Trello!

We use Trello several times a day to track our projects’ progress, organize our blog editorial calendar, and more. We also often have asynchronous discussions about specific project or blog post on the respective Trello card, which provides most of the context we need.


2. Grammarly for mistake-free writing

As marketers, we write a lot — blog posts, social media posts, conversations with community members, press outreach emails, and more. Grammarly, a handy Chrome extension, instantly checks for spelling, grammatical, and punctuation mistakes as we type to ensure that our writing is free from errors.


3. Discourse for discussions and announcements

As a remote team working in different time zones, we try to communicate asynchronously as much as possible. Discourse is a place for all our most important discussions and announcements.


4. Zoom for video calls

While we try to communicate asynchronously as much as possible, sometimes it’s better to jump onto a video call to chat face-to-face. And it’s also great for connecting with teammates.

The reliable and fast Zoom is our tool of choice — it can smoothly handle our full team All-Hands meetings (more than 70 people).


5. Looker for data

We want to back as many of our decisions as possible with data. Looker has enabled us to collect, explore, and analyze all our data and make informed decisions. Most of us are able to use Looker to answer our data questions without having to know how to code (once our data analysts set up the infrastructure).

With Looker, we are also able to create dashboards for key metrics and monitor them closely.


6. MailChimp for email campaigns

MailChimp is a key part of our marketing efforts. We use it for our RSS campaigns, weekly digests, email courses, and more! Besides its intuitive interface, we love its smart automation as it has saved us a lot of time and effort.


7. Sketch for design

All of us on the marketing team are part-time designers. We design social media images, blog images, email templates, and more. Recently, several of us bought Sketch and learned how to design custom images with Sketch. We quickly fell in love with how intuitive and powerful it is.


8. Slack for real-time messaging

Slack is our “office” with “hallways”, “water cooler”, and all the cool places in an office (maybe less pantry for now). It’s where we “meet” one another when we come to work every weekday and where we have quick back-and-forth discussions.


9. Buffer for social media management

We use Buffer to help us plan and publish relevant, engaging content at the best times. We also use Buffer analytics to inform us about our social media performance so that we can constantly refine our social media strategy.


10. Dropbox Paper for collaboration

For document collaboration and team note-taking, we use Dropbox Paper to jam on ideas together either in real-time or asynchronously. Dropbox Paper has packed many powerful functionalities into its simple, clean interface — such as comments, change log, to-do lists, reminders, notifications, and more.

Dropbox Paper
Dropbox Paper

50 More Marketing and Productivity Tools We Love at Buffer

We’re so grateful for the amazing tools available to help us work smarter, not harder. Here’s a list of the other tools we love and use — many of them are free!

For a quick overview, here’re the categories of tools we’ll be covering below:

Feel free to use the anchor links to jump to your favorite category of tools!

Social media

We use several social media tools to help us maintain a strong online presence and engage our community on social media. Here’re just some of them:

How we use Respond: We are grateful for the countless Twitter and Facebook conversations we have with our customers and community members….