Italy’s MotorK, a company that offers digital services to the automotive industry, raises $10M Series A

Italy’s MotorK, a company that offers digital services to the automotive industry, raises $10M Series A

Author: Steve O'Hear / Source: TechCrunch MotorK, an Italian company that offers a number of digital products to the automative industry,

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MotorK, an Italian company that offers a number of digital products to the automative industry, has raised $10 million in Series A funding. The round was led by 83North, with participation from Zobito, a Swedish private equity and VC firm.

Founded in 2010 and launched at Mike Butcher’s GeeknRolla conference the same year (oh, how I miss those days when nobody knew my name), MotorK was, in co-founder and CEO Marco Marlia’s own words, set up to “revolutionise the creation, management and conversion of leads in the automotive sector by the power of digital”. The company’s products and services aim to help the automotive supply chain sell more auto vehicles, from helping dealers build an online presence to offering a better car buying experience to consumers.

“Our comprehensive end-to-end approach…

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