Can Influencer Marketing Impact Sales Growth in the Automobile Industry?

Can Influencer Marketing Impact Sales Growth in the Automobile Industry?. Leading brands such as BMW and Mercedes-Benz are already taking charge when it comes to social media marketing Influencer marketing has proven to be one of the most value-driven marketing strategies for businesses. Using social media, a lot of brands have been able to take advantage of the power that influencers have over their audience and convert that valuable attention into sales. While several industries are ever present and consistent in their social media marketing game, with 70.7 percent of brands expected to be on Instagram this year, there are still a lot of options for businesses to explore. Influencers as experienced car enthusiasts One thing that the automobile industry seems to thrive on is experience. However, if a brand is able to find one, his or her audience would easily warm up to its products. Brands can connect with consumers directly With influencers on board, brands in the automobile industry can directly interact with their audiences and engage them on what the future holds for their favorite car brands. Even in the social media age, what most automakers do can best be described as “selling.” They splash glossy pictures of their latest models on Instagram, making their fans desire their products. Get response directly from consumers When it comes to the automobile industry, growth is dependent on how well a brand is able to meet the needs and tastes of its consumers. The problem is that automakers don’t often get to hear directly from the end-user.