Jockey, With No Budget, Finds Success in Content Marketing. With no budget, three stretched staffers and a few measly dollars for social media marketing, things looked a bit bleak for Jockey CMO Tom Napper. Jockey found success adding “beefcakes” to its content marketing strategy. In was late 2015 and Napper was new on the job. He looked to promotional marketing channels and decided to beef up content for Jockey’s blog and use social media to amplify it. Here, NewsCred, tells the story—a bit self-promotional, I might add—of how Napper put together a scrappy content creation strategy with no real structure; just get the content live when they could and try to tie it to current events. They infused the content with images of half-naked men and things began to take off. In general, B2C content marketers (63%) are finding more success than they were one year ago for two reasons: they’re doing a better job with content creation (77%) and developing or adjusting their content marketing strategy (71%), according to research from the Content Marketing Institute. Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something. Read the article …
With no budget, three stretched staffers and a few measly dollars for social media marketing, things looked a bit bleak for Jockey CMO Tom Napper.
In was late 2015 and Napper was new on the job. He looked to promotional marketing channels and decided to beef up content for Jockey’s blog and use social media to amplify it.
Here, NewsCred, tells the story—a bit self-promotional, I might add—of how Napper put together a scrappy content creation strategy with no real structure;…
COMMENTS