What do we need to know if we want to connect with Gen Z? And how can we use content marketing to reach them? We went straight to Jeff Fromm to find out. There you can find tweets from the chat. #CMWorld — Narmadhaa (@s_narmadhaa) October 30, 2018 A2: Accessibility. Content marketing enables you to share how your company works, what you stand for, and your company culture (useful for transparency) #CMWorld — Kristen Hicks (@atxcopywriter) October 30, 2018 A2. #CMWorld https://t.co/cFK6PUbEst — David Simanoff (@dsimanoff) October 30, 2018 Gen Z might not currently be your target audience, but is there any way to start nurturing relationships now? #CMWorld https://t.co/tk2rcgt8gM A6: I would begin learning who these customers are, what their behaviors are, what channels they are in etc and to ensure you are capturing the right data into your database so you are ready when you are ready to . I would also begin talking and engaging with them #CMWorld How do you go about creating content for Generation Z? Did you miss Jeff’s session at Content Marketing World?
Move over, Millennials, and make room for Generation Z. This demographic has brands rethinking their content marketing strategy and with good reason. Gen Z is project to make up 40% of consumers by 2020.
What do we need to know if we want to connect with Gen Z? And how can we use content marketing to reach them? We went straight to Jeff Fromm to find out. Jeff is President of FutureCast and co-author of “Marketing to Gen Z.”
We’re not sure if this demographic views Twitter Moments, but we put one together anyways. There you can find tweets from the chat. You’ll also find some of the responses below.
What values and services do Gen Z expect from brands? And how can content marketing fill the gap?
A2: They can sense salesy from a mile away. They want genuine messaging and relatable community interactions. #CMWorld
— Narmadhaa (@s_narmadhaa) October 30, 2018
A2: Accessibility. Transparency. Content marketing enables you to share how your company works, what you stand for,…
COMMENTS