More Travel Brands Give Cyber Monday a Shot — Digital Marketing News. This year, in fact, even high-priced luxury travel providers like Cunard Cruise Lines and Peninsula Hotels & Resorts offered Cyber Monday deals to try and entice affluent consumers. The benefit of offering such Cyber Monday deals is twofold for travel brands. With so much marketing opportunity at stake, expect to see Cyber Monday become an even bigger “deal” for travel marketers in the years to come. Luxury Travel Companies Jump on Cyber Monday Bandwagon While Black Friday has traditionally be the main draw for deal-hunting holiday consumers, more travel brands are embracing the appeal of Cyber Monday, Black Friday’s online sale equivalent. But given the increasing competition for keywords, what makes for a good travel search marketing strategy these days? Read more Are Chat Bots Good Business for the Travel Industry? “Chat bots,” tools that let consumers communicate with businesses using a familiar text-message style interface, are seeing a growing embrace in the travel industry (see the British Airways story below). But as the interface gains more attention from travel marketers, more are asking if the tool actually makes good business sense. But as a new study points out, finding “pretty pictures” is no longer enough to stay competitive.
Known by marketers and consumers as the online equivalent of the popular post-Thanksgiving “Black Friday” sale offered by retail stores, this annual e-commerce sales bonanza is now gaining traction from marketers in the travel industry.
This year, in fact, even high-priced luxury travel providers like Cunard Cruise Lines and Peninsula Hotels & Resorts offered Cyber Monday deals to try and entice affluent consumers.
The benefit of offering such Cyber Monday deals is twofold for travel brands. In addition to gaining a PR boost from offering an incredible deal, the online-only nature of Cyber Monday is also a perfect fit for many travel companies, which often do not have physical locations to offer deals during the traditional Black Friday sale period. With so much marketing opportunity at stake, expect to see Cyber Monday become an even bigger “deal” for travel marketers in the years to come.
Luxury Travel Companies Jump on Cyber Monday Bandwagon
While Black Friday has traditionally be the main draw for deal-hunting holiday consumers, more travel brands are embracing the appeal of Cyber Monday, Black Friday’s online sale equivalent. “Cyber Monday…is almost entirely discount driven and not limited to gifts,” said Taylor Rains, managing partner for Flugel Consulting, an online retail consultancy. “This widens the audience significantly and promotes more traction in the market.” Read more
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