Not Sure What to Post on Social Media? Every social media manager has been there. Recognize holidays and important dates If you find yourself staring blankly at your computer screen, take a moment to check out your desktop calendar. These are great opportunities for creating timely content. Look to popular daily hashtags for ideas Much like holidays and special dates, looking to daily hashtags for content ideas is another easy win. On Instagram or Facebook, you can post case-study videos, Q&As, or other interesting profiles of your customers. Find unique ways to showcase them, and you show your audience that you appreciate each and every one of them. Share a reading list You can provide value to your audience with a reading list—just make sure it’s relevant to your industry and business. Showcase your brand’s industry knowledge by posting a list of the top news stories of the week. Or you can share the best photos posted by your customers, or a roundup of new people or brands to follow.
Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes.
This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.
Social media content ideas to get you out of a rut
Ask relevant questions
If you want to win friends and influence people, renowned self-improvement author Dale Carnegie recommends expressing genuine interest in them.
Do this by asking your audience for their opinion or thoughts on a topic relevant to your industry.
For example, if you are a makeup brand, you could ask “What are your must-have makeup essentials this summer? Share in the comments below!” instead of a more generic “Any fun summer plans?” Encourage the sharing of information that other audience members will find valuable, and you’ll undoubtedly see greater engagement.
Recognize holidays and important dates
If you find yourself staring blankly at your computer screen, take a moment to check out your desktop calendar. Are there any upcoming holidays or notable dates? These are great opportunities for creating timely content.
For Valentine’s Day, you could run a “customer love” campaign to show appreciation. This could be as simple as sharing an image of something your brand loves, or post any love-themed image or quote.
Look to popular daily hashtags for ideas
Much like holidays and special dates, looking to daily hashtags for content ideas is another easy win.
As we describe in our post, Daily Hashtags Explained: What They Mean and How to Use Them, “By understanding popular daily hashtags and the most appropriate way to use them, you can significantly boost your engagement and brand visibility.” Check out that post for a comprehensive look at the different types of daily hashtags you can incorporate into your social media content.
Take your audience behind-the-scenes
The next time you’re sitting at your desk wondering what you’re going to post to your company’s Instagram account, take a look around your office. Is there anything happening that could be of interest to your audience? Even something as simple as a coworker’s birthday celebration can offer an opportunity to showcase your workplace culture, and create a deeper human connection to your brand.
Our guide, Instagram Post Ideas: 6 Types of Content That Work, shares a few types of behind-the-scenes content you can create right now:
- Employee profiles, including executives and even the CEO
- Workplace tours to showcase where and…
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