Register Now » Q: Which one social media tool has generated the greatest return for you? A: I’m going to cheat a little bit here, because the tool that’s driven the great results for me on social media and other channels is a proprietary tool my team at Louder built for a process we call growth mapping. If your social-media returns are weak relative to your SEO, content strategy, what have you, the tool will tell us to prioritize our time and resource investments there over other channels. Since the tool is only available to our team, though, I’ve got a few other suggestions for you: Paid social media advertising If you’re looking at social media from a strict ROI perspective, you need to be doing paid ads. Generating the greatest returns, therefore, comes down to running your ads as effectively as possible - and there are plenty of tools out there that’ll help you do it. Qwaya and AdEspresso both have good tools for Facebook Ads in particular. Related Book: Ultimate Guide to Facebook Advertising by Perry Marshall, Keith Krance, and Thomas Meloche AdEspresso’s Facebook Ads Compass is free, so it’s a better choice for marketers and companies that are new to paid social. It’s not going to give you all the split testing features of Qwaya, but it will benchmark your company against others in your industry, so you can see where you’re falling short. Otherwise, for general social scheduling, my favorite tool is Buffer; specifically BulkBuffer.com. The right choice for one company might be totally wrong for another company, so a lot of it comes down to what’ll best help your unique campaigns.
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Q: Which one social media tool has generated the greatest return for you? And how did you use it?
A: I’m going to cheat a little bit here, because the tool that’s driven the great results for me on social media and other channels is a proprietary tool my team at Louder built for a process we call growth mapping. Growth mapping is essentially growth hacking 2.0 — it’s what you do when you’re ready to move beyond growth hacking and adopt more sustainable, data-driven growth strategies.
In practice, the tool lets us look at all of the different facets of our online performance (and the performance of our clients’ sites) to figure out where weaknesses exist and where we need to be investing. If your social-media returns are weak relative to your SEO, content strategy, what have you, the tool will tell us to prioritize our time and resource investments there over other channels.
Since the tool is only available to our team, though, I’ve got a few other suggestions for you:
Paid social media advertising
If you’re looking at social media from a strict ROI perspective, you need to be doing paid ads. Generating the greatest returns, therefore, comes down to running your ads as effectively as possible – and there are plenty of tools out there that’ll help…
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