Top Collaboration Tools for Video Marketers
What video marketers have in common with everyone else in advertising and communications is the need to collaborate effectively on projects.
Screen sh ...
What Seth Godin Wants You To Know About Marketing in 2019
“The word marketing should mean ‘What do we call it when we make something people want?’ ” he says.
Related: The Best Marketing Material Is Something ...
7 B2C Brands Offer Content Marketing Lessons and Inspiration
By connecting these influencers with its blog, MVMT can see the benefit of content amplification and greater credibility because these influencers oft ...
Using a New Correlation Model to Predict Future Rankings with Page Authority
We also know that social shares are correlates of rank order.
A good example of a spurious relationship would be that ice cream sales cause an increas ...
How to Create Your Content Strategy From Scratch
Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making.
But we’ve ...
What is Social Listening, Why it Matters, and 10 Tools to Make it Easier
Social listening allows you to track, analyze, and respond to conversations about your brand and industry online.
First, you monitor social media chan ...
Thinking of Taking Your Marketing In-House? Think Again.
How you outsource your services can have a major impact on your marketing department, and on your entire company, for that matter, so before making a ...
9 Business Resources and Tools That Will Explode Your Branding in 2019
Just as developments like social media, WordPress and WYSIWYG editors have helped to level the playing field, the same can be true with a number of in ...
Success with Google Shopping, Part 4: Tracking Sales
The previous installments are: Sales Tracking It’s important to track sales from any advertising campaign, including Google Shopping.
Tracking Explain ...
If I Had to Start a Blog From Scratch, I Would…
You’ve seen me and thousands of other marketers talk about how to make a blog popular.
Blogging is competitive, so you’ll need to push your content ou ...