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Why Content Marketing Works: The One Skill You Need to Master

Why Content Marketing Works: The One Skill You Need to Master

I was running an upstart news site, and a company asked us to write a series of articles to promote the launch of their new platform for crowd-sourced ...
Inspiring Innovation: How To Motivate Creative Marketing Teams

Inspiring Innovation: How To Motivate Creative Marketing Teams

But motivating teams to actively search for that spark of inspiration can be a challenge. Let us know on Facebook, Twitter, or LinkedIn! Break out of ...
10 Inspiring Expert Quotes That Honor Timeless Content Marketing Best Practices

10 Inspiring Expert Quotes That Honor Timeless Content Marketing Best Practices

I created the text-only ad to post on other BBS systems, meant to drive traffic to my pre-website by listing the features my BBS offered and the basic ...
How We More than Doubled Conversions & Leads for a New ICO [Case Study]

How We More than Doubled Conversions & Leads for a New ICO [Case Study]

Business owners and managers use the apps to make better business decisions. The call to action is “Get Whitelisted,” which is also meaningless. Below ...
These Friends Snuck a Poster of Themselves Into Their Local McDonald’s — and It’s Still There

These Friends Snuck a Poster of Themselves Into Their Local McDonald’s — and It’s Still There

As the saying goes, you can’t be what you can’t see, but recently, a 21-year-old student named Jevh Maravilla took that advice to heart in a somewhat ...
4 Secret Tactics For Breathing New Life Into Your Email Newsletter

4 Secret Tactics For Breathing New Life Into Your Email Newsletter

That’s why you need to make sure your newsletter is the best. If you don’t know the answer to this question, how can your newsletter make an impact on ...
How to Stop Comparing Yourself to Other Content Marketers (and Start Getting Better Clients)

How to Stop Comparing Yourself to Other Content Marketers (and Start Getting Better Clients)

The writing and editing services I offered had to get business results for clients. Didn’t they already work with other content writers? Another freel ...
We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

You can still generate traffic from Facebook. Before I dive into what we have learned, there are few things you ought to know about the data: Technica ...
How to Integrate Sales and Marketing to Grow Your Business

How to Integrate Sales and Marketing to Grow Your Business

Happy employees are more engaged, productive, and do better work. Present this strategy to both teams together, and then open things up for discussion ...
How to Explain Content Marketing to Anyone [Fresh Examples]

How to Explain Content Marketing to Anyone [Fresh Examples]

“That’s content marketing,” I explained. It was an aha moment for my husband’s understanding of content marketing – content marketing is educational b ...
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