Playing for Keeps: How Brands Should Use Gamification
When a brand gets it right, everyone can play along, and brands have started to get it very, very right.
The gaming trend was so effective that my age ...
5 Things You Don’t Know About Social Sharing in 2018
Approximately 3 billion people use social media in 2018.
And since dark social is rising at an excruciating pace, four out of five posts are shared th ...
Are Chat Stories the Future of Native Advertising?
“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn, is actually sponsored by Skype.
Unlike more traditional forms of conte ...
Are Your Internal Comms Doing Enough for Your Brand?
You may know Six Flags Great Adventure as the site of the tallest roller coaster in the world, the venerable Kingda Ka, but I remember it as a company ...
How to Make Your Experts More Marketable
To find some instruction on marketing a brand’s experts, I spoke with Chris Gillespie, a writer in Contently’s network who often interviews SMEs.
I ha ...
Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Here’s a Quick Fix (Video)
Marketers love to talk about creating an easy and delightful customer experience, but the truth is, a lot of branded content can be downright painful. ...
Why Generation Z Is Disillusioned with Social Media
At least once a week, a friend will announce that they’re taking a “social media detox.” They’ll deactivate an account (or at least delete an app) to ...
6 Dos And Don’ts of Brand Videos
Just like we preach about written content, telling a relatable story on camera will help your audience care about your product in a way that rote info ...
5 Strategies to Manage a Remote Social Media Team
Many companies know how to handle the communication and collaboration bit among remote team members correctly (like using Slack).
However, you can use ...
Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings
Facebook moves to rate users on trustworthiness: report Facebook has started assigning users a reputation score.
Reuters Machine learning reveals craz ...