How To A/B Test Ads In Google Ads
Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess I’ll show you how the two approaches that PPC professionals use ...
How to Use Google Ads Extensions
Look no further than Ad Extensions!
Ad Extensions offer you the ability to show potential customers your phone number, address, mobile app and even yo ...
How to Optimize Your Google AdWords Quality Score
Then click on the keywords tab, and this will show you the keywords in that specific campaign and within that ad group.
Your quality score is made up ...
Why Social Media is a Bet You Can’t Win and What You Can Do About It
A lot of people are betting their businesses on social media.
But the key thing is that Instagram does not allow you to put a link into a post.
Becaus ...
How to Reach the C-Suite via Thought Leadership
I sat down with Gareth Lofthouse, one of the co-founders of the thought leadership agency Longitude, to get a preview of the findings in their study, ...
How to Find Success as a Podcast Advertiser or Sponsor
So how do you select the one that best aligns with your needs and desired audience?
As a part of our sponsorship or advertising process, we ask for a ...
How to Ensure Compliance for Companywide Content
Compliance protocols exist to keep everyone in your company saying the right thing to the right person about your business and its products.
But in hi ...
The Top 6 Small Business Technology Trends For 2019
To take your small business to the next level, stay relevant, and emerge triumphant from the competition, you should follow the latest tech trends to ...
‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.
The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely ...
Serious Writing Advice for a Foolish Week
I may be the last person who really enjoys April Fools’ Day … maybe because I was already a fan of taking a moment to fact-check what you find on the ...