Getting More from Your Original Research: A #CMWorld Chat with Michele Linn
Consider these two statistics: 37% of surveyed B2B content marketers say their organization uses research reports for content marketing purposes.
[CMI ...
3 Reasons to Hire a Social Media Manager
In the small business world, your direct email list will always reign supreme when it comes to marketing.
However, social media is still very importan ...
Brands Kick Off World Cup 2018 With a Sponsored Video Push
So it’s no wonder that in the last 90 days, a staggering 882M views of FIFA World Cup 2018 content have been generated on Facebook, with an additional ...
6 Reasons Why Snapchat Is Content Marketing’s Not-So-Secret Weapon
So how can content marketers use this to their advantage?
It’s popular with teens There’s no question that Snapchat is a key social platform for marke ...
Why Digital Marketers Should Be More Like Personal Shoppers
I'd been shopping at the same department store for 10 years.
You have a digital relationship with your customers.
But are you creating digital experie ...
Want Better Results? Ask Better Questions. Here’s How
We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales.
We’ll host the workshop (it’s fr ...
Transcript of How to Develop the Right Idea at the Right Time
Allen Gannett: Creativity is one of those things that we talk about a lot in our culture.
In Western culture, we have this notion of creativity as thi ...
CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain
Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for wi ...
How to Use Facebook Ads to Distribute Your Content
Ask yourself, who is this content for?
You should: Make its run time less than 90 seconds (as short as needed to get across the main point) Keep it si ...
Video: How to Create Content Your Audience Actually Cares About
Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the ...