Email Is Still Your Customers’ Preferred Communication Tool. Here’s How to Make Sure Your Email Marketing Gets Through.
Gary Thuerk, often hailed as the "Father of Spam," sent the first email blast in 1978.
While it seems that tweet traffic and social media traction lea ...
How to Track Your Leads with UTM Parameters
Ultimately, UTM parameters will make your marketing strategy more efficient.
In this guide, I’ll show you exactly how you can track leads with UTM par ...
How to Use This Highly Effective Apple Marketing Technique for Your Business
Apple's marketing is about association.
I started a podcast where I interviewed famous people, and every time I met a celebrity, I made sure to make p ...
6 Easy Ways to Optimize Your LinkedIn Company Page
Here are seven steps you can take today to optimize your business page and improve your presence, authority, and recruitment prospects on the platform ...
Customers Have a Search Reflex. Will Your Brand Get a Second Look?
In a fundamental sense, your brand lives in the metadata that determines which products come up first when I ask, based on how relevant they are to my ...
Weekend Reading: “The Fun Formula” by Joel Comm
For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity C ...
No Lies: How to Get Content Marketing Right in E-Commerce
Interactive content One advantage in-store shopping still has over the online experience is, in most cases, interactivity.
To incorporate and promote ...
How to Change Your YouTube Name
Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444).
Before we jump in, it’s imp ...
Do-it-yourself Instagram Guide for Lifestyle Brands
An Instagram profile is the “Instagram face” of your business.
Targeted hashtags will help your future customers find and follow you or your company.
...
How One Outdoor E-Tailer Is Making Waves With UGC
“We had a lot of customers just giving us their content on social media, but there wasn't a hub for it,” Trent Lootens, digital marketing manager, ACK ...