
6 Data-Backed Steps For Improving Your Approach To Content Collaboration
Being a content specialist doesn’t mean that you have only one task to do, which is to write a piece of content.
Content planning tasks and collaborat ...

You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)
Yes, Google generates revenue outside of ads, but ads still make up 90% of their income.
So why are you focusing all of your efforts on paid ads?
You ...

Your Guide to – the NEW – Google Search Console
Google Search Console: Partnering Google Analytics with the Google Search Console is how you get the most complete picture of what’s going on in terms ...

The 4 Marketing Moves Every Franchise Should Make
Here are the four marketing moves she says every franchise should make.
“Communicate that vision to reach your target audience of potential franchisee ...

A Dead Simple Way to Improve Your Search Rankings with Google Search Console
Perhaps these steps look familiar for optimizing a piece of content: Identify your primary keyword.
And it doesn’t take an SEO expert to make high-imp ...

An 8-Point Checklist for Debugging Strange Technical SEO Problems
Here are some common problems I’ve come across that were mostly horses.
Can Google crawl the page once?
JavaScript-rendered vs hard-coded directives Y ...

How To Set Goals For A Killer B2B Social Media Campaign
Marketers must clarify what they’re aiming to achieve with B2B social media campaigns, especially given the stubborn status of social media as a young ...

How Tentpole Events Can Push YouTube Rankings Through the Roof: Top YouTube Videos May 2018
Here’s our cheatsheet for May: 8 publishers hold on to their place in the top 10 from April 6 publishers improved their rankings by at least one posit ...

5 Undercover Hacks To Jumpstart Your Marketing Productivity
Don’t worry, it doesn’t have to be a full-on break either.
It can come in the form of switching over to answering emails or following up on a project ...

How to Market to Someone — and You Know Who That Is — Who’s Constantly Online
Mostly they hang out on social media platforms.
Youtube, Instagram and Snapchat took the first three spots among the most popular networks for teens.
...