How HubSpot Uses Blogging to Rank #1 on Google
Search engines are now capable of recognizing connections across search queries.
They then aligned our existing blog posts into the aforementioned clu ...
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user.
What is modeling?
Social me ...
How Much Data Is Missing from Analytics? And Other Analytics Black Holes
In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be.
Side note: Our test setup (multipl ...
How To Optimize Your Anchor Text Strategy For SEO
Google also started using backlinks and its anchor texts to see if a website had been over-optimized.
Google can still follow my link and have a bette ...
The State of SEO: What the Latest Algorithm Updates and Reports Are Telling Us
With mobile traffic continuing to rise, it’s time to shift our perspectives from desktop first to mobile first.
Yet Google was still ranking search re ...
Klout Is Shutting Down, but Here Are 5 Social Media Tools You Can Use to Replace It
Lithium Technologies' reasoning for closing down this once-popular platform was that “Klout as a standalone service is not aligned” with its long-term ...
4 Ways to Reinvent the Facebook/Google Data Model in the Wake of Cambridge Analytica
Since the Cambridge Analytica scandal broke, widespread protests and furious debate have surrounded the issue of how our personal data ought to be han ...
Video Marketing’s Multi-Use Versatility Makes It a Great Investment
Furthermore, corporate video production allows you to extract numerous individual pieces of content for re-purposing (we’ll get into this in a minute) ...
How to Improve the Profitability of Your Small Business Mobile App
How can you make money with a free mobile app?
You also know how cost-sensitive your customers are.
The investment to download your app will turn peop ...
Where You Should Be Using Video in Your Sales Cycle for Highest Impact
But don’t despair—the good news is that using video at strategic points throughout your sales process can help accelerate your sales cycle, ensure buy ...