Why You Shouldn’t Be Afraid of Email Marketing
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Retaining your list of subscribers and seeing a return on your campaign may seem like a ...
3 Ways to Prepare Before You Switch Careers From Journalism to Marketing
I’ve worked as a staff writer and editor for both digital and print publications since then, all while the industry felt like it was coming apart at t ...
Forget Everything You’ve Heard — Fear Doesn’t Sell
Instead of talking to customers by telling them all the bad things that will happen if they don't drive a Subaru (e.g., getting stuck in the snow), th ...
Stop Selling, Start Educating: How to Reach Today’s B2B Buyers
So how can salespeople adapt to B2B buyers’ changing needs?
They want to know more about your product so they can make the best possible decision for ...
What’s Your Version of ‘Autosave?’
I remember when autosave didn’t exist in writing software.
Uncovering your business’s unique selling proposition (USP) can be tricky, because it’s oft ...
10 Tweaks That Can Boost Lagging Articles Onto Google’s First Page
One thing people usually forget is if Google sees that you are not linking to your own article from your own website but are getting links from other ...
7 Content Marketing ROI Templates and Tools
Factors like your resources, the complexity of your strategy, and your goals all write the details of the process that will work for your marketing te ...
What’s Accuracy Got to Do With Social Media?
Sure, getting a fact wrong or misinterpreting a stat isn’t necessarily the same as telling a bald-faced lie.
The two had been unwittingly handballing ...
A Machine Learning Guide for Average Humans
When code works and data is produced, it's a very fulfilling, empowering feeling (even if it's a very humble result) I spent a year taking online cour ...
One Differentiator Per Video: A Format That’s About to Take Off
Interesting Not Interesting Share Tweet failure to differentiate.
It’s the product of “commoditization” that is driving consumer marketers to obsess a ...