Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!
Granted, it might not always feel that way.
The current environment we operate in as marketers is a competitive one.
But we do have the power to colle ...
Video Marketing Strategy: What Marketers Need to Know
But video is a necessary component in most content marketing strategies.
KPIs also should be identified for each video to ensure that it connects to t ...
3 Branding Secrets for Ecommerce Success on Amazon
How do you compete with multimillion-dollar ecommerce empires and build a successful business through Amazon?
Most people will choose a brand they tru ...
How to Create Mobile Specific Content Campaigns For Mobile-First Index
On the other, you have your mobile site.
And when you look at the overall device market share, mobile devices are starting to push out desktops in a m ...
Overlooked Ways to Encourage Repeat Business
For years, when I ran low on laser-printer toner, I would search online for refurbished cartridges that were reasonably priced with good reviews.
Now ...
How to Market to Moms: 5 Insights Brands Should Know (Infographic)
With 85 million moms in the U.S., it’s safe to say their opinions are highly influential when it comes to making purchasing decisions for themselves a ...
Does Social Marketing Really Make Dollars and Cents?
We think about social media and lead generation but rarely do marketers talk about all of the different aspects involved with Digital marketing, which ...
Does Social Marketing Really Make Dollars and Cents?
We think about social media and lead generation but rarely do marketers talk about all of the different aspects involved with Digital marketing, which ...
How To Use the Google Analytics New Custom Audience Report For Better Remarketing
The new Custom Audiences Report in Google Analytics gives you access to in-depth information on how users respond to your campaigns and help you creat ...
3 Hard Moves Entrepreneurs Must Make
Start with existing customers, but remember to keep in mind the type of customers you want to attract, too.
Start off by clearly outlining the support ...