When to Push and When to Pull With Your Marketing
When do I push -- and when do I pull?
The old-school approach of “push" marketing works well in the early stages of a business, where you need to get ...
What Is a Video Sharing Platform (And Why Does My Business Need One)?
There’s only one reason you would use Youtube, and that’s because you want the world to see it.
But what if you don’t want the world to see your video ...
3 Strategies to Reinvent Your Marketing and PR Playbook
Spark new interest in your brand among new and current customers.
If marketers in your industry all gravitate toward a particular strategy or tactic, ...
What the Russian-Bought Facebook Ads Tell Us About Targeting
The U.S. House Permanent Select Committee on Intelligence (HPSCI) Minority yesterday released roughly 3,400 ads that ran on Facebook and Instagram lea ...
How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic
What is a cohort analysis?
A cohort analysis, then, is the process of analyzing the behavior of groups of users.
For example, cohorts in Google Analyt ...
Google Lens Ups the Ante on Image Search
Google Lens Earlier this week, at Google’s I/O 2018 conference, the search giant announced Google Lens, its latest rendition of image search based on ...
Google Lens Ups the Ante on Image Search
Google Lens Earlier this week, at Google’s I/O 2018 conference, the search giant announced Google Lens, its latest rendition of image search based on ...
Google Lens Ups the Ante on Image Search
Google Lens Earlier this week, at Google’s I/O 2018 conference, the search giant announced Google Lens, its latest rendition of image search based on ...
Why Social Media Discretion Is Increasingly Important to Your Brand
Even some of the busiest people we know somehow find time to update us often.
Experts have warned against the harmful effects of oversharing.
The cost ...
PR Career Guide: Public Relations Job Titles, Descriptions, & Salary
What is Public Relations?
On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public th ...