The Association Problem: When Consumers Like Your Ad But Forget Your Brand
“I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot.
If consu ...
6 Hacks to Improve Your Facebook Ad Conversions
In fact, in order to tap into this enormous audience base, you have to market to them in a way that makes them want to convert.
One great way to do th ...
Why You Need a Good Editor: A #CMWorld Twitter Chat with Ann Gynn
We at Content Marketing Institute recognize the importance of a good editor.
Our editor improves the quality of our blog posts.
But let’s face it.
Tha ...
Video Trends: 8 Critical Industry Takeaways from NewFronts 2018
According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over ...
Find Your Wow—Or Risk Being Ignored
The most reliable way to stand out and get the attention you deserve is with content and messaging that holds the promise of delivering a “wow” moment ...
The Essential Elements Every Business’s Website Should Contain
Client list, testimonials and case studies If you’re a B2B marketer, your prospects want to know what companies, especially in their industry, you’ve ...
Why You Should Take Your YouTube Broadcasts Live
As the name implies, a live broadcast happens in real time -- there’s no delay, editing, or redos, so anything you say or do on camera is transmitted ...
How Location Data Is Reshaping Mobile Advertising and Attribution
Fortunately, access to location data makes it possible to create highly relevant mobile targeting campaigns by ensuring users receive personalized and ...
Leverage the Basic Concepts of Sponsored Content to Boost Your Reach
If you’re not sure what sponsored content is or how to use it, that’s okay.
We’ve all seen native advertisements before.
If you discovered the majorit ...
The Advanced Guide to Email Marketing for Ecommerce
As an ecommerce business owner or marketer, you’re likely already sending the occasional email campaign to your list, but you might not have a clear o ...