
How to Build a Branded App (and Never Look Back)
Now, when was the last time that app came from a brand marketer?
What makes them app-etizing Just how much engagement potential does the mobile app ma ...

What the GDPR Means to Social Media Marketers
In this post, I’ll share some benefits of the GDPR for your business and your customers.
What is the GDPR?
So if you are a business with customers in ...

4 Changes You Need to Make Now to Comply With the EU’s Tough New Data Law
You have probably heard about the European Union’s (EU) General Data Protection Regulation (GDPR) Rules.
If you are collecting information about your ...

8 Video Marketing Mistakes the Entrepreneur Should Avoid
If you can avoid these common video marketing mistakes, your videos will perform much better and they will be able to fulfill their goals more effecti ...

Amazon’s Allegedly Harsh Work Culture Has Made Headlines: Here’s What You Can Learn
If you thought your last job had some harsh conditions, you might be surprised to learn what some Amazon employees may be going through.
The harsh wor ...

How to Effectively Manage Engagement for Stronger Influence
Monitor the time spent on each page Website traffic is great.
But just because you have high traffic, you can’t assume that your visitors are engaged ...

7 Essential Resources and Tools for Bloggers in 2018
Start with a keyword or phrase that you’d like to research, indicate whether you’re focusing on the web (or image, shopping, YouTube, news, etc.
Keywo ...

Announcing: The Copyblogger Book Club!
I’ve wanted to start a Copyblogger book club for a long time now.
My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books ...

Anatomy of a Top-Performing Instagram Post
After many years of posting content on Hootsuite’s Instagram, we’ve been able to identify the common qualities of our top-performing posts.
We’ll also ...

Hyper-Targeted Prospecting: Be So Good They Can’t Ignore You
Hyper-targeted prospecting.
Want to try out hyper-targeted prospecting for yourself?
Chances are, even if you don’t already have a list of companies w ...