How Two-Way Conversations Can Fix the Influencer Marketing Backlash
It’s not just the ill-fated festival that’s stoking the backlash.
If anything, the overwhelming demand that the Fyre Festival got speaks to the power ...
3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them)
Pretty much every online business on the planet uses marketing automation in one way or another.
Every email you open … Every web page you visit, even ...
How to Create a Global SEO Strategy
Case in point, here are the traffic stats during the last 7 days for the Portuguese version of my blog: And here are my traffic stats during the last ...
Advertising is Changing — Know How to Lean into the Change
Ironically, creativity is more dependent than ever on the right tools, data and systems.
“By bringing Adobe Asset Link into the picture, each team mem ...
Dear Friend: Secrets to Creating a Newsletter People Want to Read From Ann Handley
Then, look to see how many newsletters from individuals or brands you’ve received in the past week (for me it was around 20).
In her session at Social ...
Get to Your Audience’s Core: Know Their Content Intent
The brand gave Janice one marketing objective – use content to drive leads to the sales teams.
The audience’s intent was informational.
2 reasons audi ...
23 Remarkable Twitter Statistics to Be Aware of in 2019
For more ideas on how and what to tweet -- including 12 tweet templates to get you started -- check out this blog post.
(source: Twitter) 2.
(source: ...
25 Resources for Free Stock Photos in 2019
25 resources for free stock photos Every image site in the list below falls under Creative Commons.
Unsplash is a fantastic free stock photo resource ...
Why Marketers Can No Longer Ignore Audio Content
In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform sinc ...
How Richard Fong Is Helping Other Entrepreneurs Find Bliss
This interview is with Richard Fong, founder and CEO of Bliss Drive, a digital marketing, SEO, and lead generation agency.
Richard Fong: My father.
Ri ...