Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation
If you’ve built a digital asset you’re looking to exit from, the first question you likely have is, “This sounds fantastic, but how do I go about putt ...
Smart Advice for Professionally Editing Your YouTube Videos
Plan on spending considerable time editing and re-editing your videos until every second, scene and shot work together to achieve your goals, adhere t ...
6 Email Metrics You Have to Track
On a well-maintained email list, the bounce rate should be small -- ideally, about one percent or less.
Opt-out rate Every time you send an email to y ...
Most YouTube Influencers Still Don’t Disclose Sponsored Deals, Study Says
Image credit: Getty via engadget This story originally appeared on Engadget It's been almost a year since the FTC warned social media influencers that ...
Create a Waterfall of Downloads for Your E-Book
It’s going to be much easier to get downloads from your blog audience than from people who don’t know who you are and have never heard of you before.
...
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes.
To rebrand or not to rebrand, that is the question.
But how do they know when it’s time to rebrand ...
Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don’t Mix.
Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name.
If you've ever had a scoop of ice cream so good that you find yourself mu ...
Thinking of Creating Original Research? 8 Things to Consider
If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get ...
How to Add a Link to Your Instagram Bio
LinkedIn gives you the ability to link yourself to your employer's official page.
What about Instagram?
Until recently, Instagram didn't give you a to ...
Social Media Trends To Capitalize and Put Into Practice
Social media is a powerful asset for any business.
Here are a few social statistics that are clear calls to action: 81 percent of Americans have at le ...