Should Brands Bring Video Production In-House?
So, what does ‘doing video content in-house’ actually mean?
At its simplest, in-housing your video content production is just the same as in-housing a ...
3 Tips for Hosting a Marketing Industry Event That Doesn’t Suck
One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.
Related: 10 Marketing Confe ...
Who the Food Network, SpongeBob and Star Wars Should Be Flipping for in Online Video
Arty pancakes are racking up hundreds of millions of views on YouTube and other online video sites.
And where there’s an online video content trend, t ...
How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups
Conversion rate optimization (CRO) is nothing new.
However, as you surf the net, you can't help but notice plenty of web pages that are just begging f ...
How to Get Tons of Glowing Customer Reviews (And Why You Should)
Here are three reasons why your customer reviews and star power rating matters: People pay attention to 5-star customer reviews.
It only takes two or ...
How You and Your Business Can Combat the Goldilocks Syndrome
We were recently assigned a startup company that itself was suffering from the Goldilocks Syndrome.
The owner told us that his company provided a smal ...
This Healthcare Company Found It Wasn’t Enough to Advertise Its Services. It Had to Build Trust in the Community.
It can be difficult to cut through the advertising clutter with a strong message.
In a market where advertisements are cluttered with buzzwords and va ...
Content Marketing Statistics for Building a Business Case
While content marketing, as a concept, is generally understood these days, there are some high-level, C-suite executives that might not fully understa ...
How to Use Google Analytics to Boost E-commerce Sales
If you’re running an e-commerce store, you should be using Google Analytics.
In the hands of the right user, Google Analytics is a powerful tool for a ...
Creative Content Foundations Is Open for Enrollment
We’re excited to announce that our Creative Content Foundations class is open for new students!
And we’re launching it at what can only be called a sc ...