Arty pancakes are racking up hundreds of millions of views on YouTube and other online video sites. And where there’s an online video content trend, traditional media outlets such as cable TV should also be hopping on, to more effectively reach millions of potential fans, according to Allison Stern, Tubular’s CMO and co-founder. And they’re going to do a good job for me.’ I think now, where at your fingertips, you can literally see all these trends, there’s no excuse.” Pancake art is, as the name suggests, about using different colors of batter to construct a vivid, (more or less) edible resulting pancake. The video results can millions of views and likes, making it one of the hottest recent online video trends Tubular has tracked. “That trend got 300 million views in Q4, up about 84 percent,” said Stern. “I love pancakes, so I’m a huge fan of this trend. “He is an influencer,” Stern said. “He’s done pancake art doing SpongeBob, doing Star Wars, doing Wonder Woman, all sorts of very pro-level pancakes. If you’re a brand, maybe you make your own (pancake art videos), or maybe you partner with an influencer to do it. It’s a great chance to connect with people and reach your audience, and show them that you know what’s going on, and that you speak their language.” The State of Online Video Q1 2018 Report The exclusive ‘State of Online Video Report Q1 2018’ gives unprecedented insights into what’s happening on the major video platforms.
Arty pancakes are racking up hundreds of millions of views on YouTube and other online video sites. It’s one of the hottest trends in online video the past few months, according to Tubular Labs latest ‘State of Online Video’ report.
And where there’s an online video content trend, traditional media outlets such as cable TV should also be hopping on, to more effectively reach millions of potential fans, according to Allison Stern, Tubular’s CMO and co-founder.
“They really should be if they’re not,” Stern said. “People often treat video like it’s some sort of mystery. Like, ‘Oh, how did this go viral? I can’t believe it. What good luck.’ That’s not really what video is today. You have to speak the language of video to be successful. You need to have your finger on the pulse of what those trends are. I think in the early days, that maybe meant, ‘Oh, I’m going to hire some young person who knows what this social media thing is. And they’re going to do a good job for me.’ I think now, where at your fingertips, you can literally see all these trends, there’s no excuse.”
Pancake art is, as the name suggests, about using different colors of batter to construct a vivid, (more or less) edible resulting pancake. The video results can millions of views and likes, making it one of the hottest recent online video trends Tubular has tracked.
“That trend got 300 million views in Q4, up about 84 percent,” said Stern. “I love pancakes, so I’m a huge fan of this trend. It’s amazing. Based on what batter goes down first, it comes…
COMMENTS