Author: Jonathan Long / Source: Entrepreneur Many business owners are under the impression that online marketing is extremely complicated
Many business owners are under the impression that online marketing is extremely complicated because some online marketing efforts fail miserably, while others are responsible for massive returns. They assume performance is related to the marketing budget, what is being marketed and who it’s being marketed to.
Sure, that can all come into play, but it’s more about the marketing strategy.
It doesn’t matter if you are a small mom-and-pop shop with a budget of $1,000 per month or a large brand spending six figures monthly — the same three steps will contribute to a successful marketing effort. Let’s look at each one.
1. Identify the perfect customer for your product or service.
You need to determine who your ideal customer is and what problem you are solving. For example, my performance-based agency works with larger brands, spending at least $50,000 monthly on paid ads and typically relying heavily on Facebook. So, we know we have to target large brands with healthy budgets currently advertising on Facebook and interested in a performance-based relationship.
When you are very specific with who you target, it allows you to create a message and offer that speaks directly to that target. You must also make sure your pricing aligns with your ideal customer.
“You can’t attach a premium price to your product or service if your ideal customer has an average or below average income. You could have the best…